As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Some common themes include:
Download this eBook from CopyPress and discover the top nine issues these clients face when failing to scale their enterprise content and to solve them. Topics include:
- Managing the diminishing returns of content at volume
- Managing QA to keep things from slipping through the cracks
- Managing brainstorming burnout
Visit Digital Marketing Depot to download“9 Pitfalls to Scaling Enterprise Content and How to Avoid Them,” from CopyPress.
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Source: IAB