Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run into when optimizing your site architecture, URL structure, and use of JavaScript. The basic…
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…
Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. Qualifying advertisers in New Zealand will be the first recipients of this program. Advertisers that qualify will be notified and see the credit to be used for future advertising…