Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct
Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company
The post SEL 20200206 appeared first on Search Engine Land. Source: IAB
One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various
The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s
Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own
In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO,
Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total
Consumer behavior data firm Hitwise has informed its customers that daily, weekly and monthly metric updates are on pause until further notice. Hitwise was a
Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical
One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to
A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their
The post SEL 20200204 appeared first on Search Engine Land. Source: IAB
After interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing
Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.”
Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019,
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a
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