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Agency

Live with Search Engine Land to talk Google My Business with local search pros

This Friday, Search Engine Land’s Greg Sterling will host the second chat in our new virtual event series, this time focused on changes and problems

March 25, 2020

Social platforms cut streaming quality as ‘social distancing’ wages on

Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are

March 25, 2020

Pivoting and planning for a future after COVID-19

“If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help

March 25, 2020

Video: Hamlet Batista on scaling and automating SEO with code

I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline

March 25, 2020

SEL 20200325

The post SEL 20200325 appeared first on Search Engine Land. Source: IAB

March 25, 2020
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General

Winners and losers: How COVID-19 is affecting search behavior

“There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for

March 24, 2020

Summer Olympics postponement further shakes 2020 ad spending expectations

Sporting events were supposed to be a key driver of advertising spend growth this year. Instead, the coronavirus crisis has led to widespread cancellations, the

March 24, 2020
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General

Retargeting in 2020: Key Insights to Help You Succeed

Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad performance. But that also means that

March 24, 2020
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General

Yelp announces fundraising partnership with GoFundMe to support local businesses

Following Yelp’s announcement last week of a $25 million relief package for small businesses impacted by the coronavirus, the company is announcing a fundraising partnership

March 24, 2020

Reducing digital marketing due to COVID-19? Read this first

Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic. While some

March 24, 2020
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General

9 of the best SEO tools you can try for free

We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for

March 24, 2020

SEL 20200324

The post SEL 20200324 appeared first on Search Engine Land. Source: IAB

March 24, 2020

Google My Business not functioning as expected under the strain of coronavirus

On Friday, Google temporarily disabled new local reviews as well as the ability of businesses to post review responses. This initially surprised many local SEOs,

March 23, 2020

Video: Max Prin on technical SEO tools and PWAs

Max Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com. The tools

March 23, 2020
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General

E-commerce ad spend doubled as social distancing behavior took hold

New data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the

March 23, 2020

SEL 20200323

The post SEL 20200323 appeared first on Search Engine Land. Source: IAB

March 23, 2020

Google temporarily disables local reviews

Google has apparently disabled local reviews functionality — both for consumers and business owners. SterlingSky’s Jason Brown first flagged this issue on Friday. Joy Hawkins,

March 20, 2020

Bing launches new portal for URL and content submission APIs

Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The

March 20, 2020
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