Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad performance. But that also means that half of digital marketers are not getting the best ROI on their retargeting efforts.
There is an art and a science to retargeting. When done right, retargeting can be a key strategy for improving brand awareness and purchase readiness. It enables digital marketers to re-engage prospects who’ve already visited a browser or email link. In fact, website visitors who are retargeted are 43% more likely to convert.
Join our retargeting experts as we discuss forward-looking strategies and best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple channels.
Register today for “Retargeting in 2020: Key Insights to Help You Succeed,” presented by Perfect Audience.
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Source: IAB