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Agency

IAB Weighs in on CCPA Regulations

On March 27th, IAB submitted feedback to the California Attorney General on the second set of modifications to the proposed regulations. IAB highlighted outstanding concerns

March 30, 2020
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General

SMX Overtime: Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as

March 30, 2020
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General

Email-driven content marketing for SMBs

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered

March 30, 2020
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General

Google Search Console adds performance report and email preferences

Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose

March 30, 2020
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General

Microsoft Advertising expands UI redesign to more pages

The new Manager account overview page in the redesigned Microsoft Advertising UI Microsoft Advertising unveiled the new look for its web interface in October. A

March 30, 2020

SEL 20200330

The post SEL 20200330 appeared first on Search Engine Land. Source: IAB

March 30, 2020

Will Facebook’s massive usage increases (eventually) turn into revenue?

Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company

March 27, 2020

Search marketers are volunteering services, support to help small businesses get through COVID-19

“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital,

March 27, 2020

Google pledges $340 million in Google Ads credits for SMBs

Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic

March 27, 2020

Tell us: How are you pivoting during the COVID-19 crisis?

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs

March 27, 2020

Did you know that users’ gazes follow a pinball pattern?

Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in

March 27, 2020

SEL 20200327

The post SEL 20200327 appeared first on Search Engine Land. Source: IAB

March 27, 2020

Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility

March 26, 2020

SEL 20200326

The post SEL 20200326 appeared first on Search Engine Land. Source: IAB

March 26, 2020
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General

Now, analyze more accounts in Google Ads Report Editor

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the

March 26, 2020
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General

Compare ad management software for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are

March 26, 2020
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General

The new contextual ad targeting works, study says

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies

March 26, 2020
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General

COVID-Consumers: Pessimistic, but spending more online

Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88%

March 25, 2020
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