As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms.
MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges.
Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
If you’re considering tools for digital commerce campaign management, this report can help you your next steps. Visit Digital Marketing Depot to download “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond.”
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Source: IAB
