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General

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has

April 7, 2020
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General

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion

April 7, 2020
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General

SEO will be a primary focus for marketers during the downturn, says survey

A new survey validates the importance of maintaining your SEO efforts through the coming downturn. The survey, by Conductor, had 317 respondents drawn from Conductor’s

April 7, 2020

Live now: SEOs talk COVID-19 search disruption

A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search

April 7, 2020
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General

A deep dive into the fact check structured data: Who is it right for?

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check

April 7, 2020

The future of identity in a cookieless world

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome

April 7, 2020

SEL 20200407

The post SEL 20200407 appeared first on Search Engine Land. Source: IAB

April 7, 2020

Foursquare and Factual merge, CEO Shim to lead combined company

In something of a surprise announcement Monday, Foursquare and Factual said they were merging. No terms were disclosed but the companies reported their combined revenue

April 6, 2020

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline

April 6, 2020

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others.

April 6, 2020
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General

Some Featured Snippets may not appear as the top organic result

If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see

April 6, 2020

SEL 20200406

The post SEL 20200406 appeared first on Search Engine Land. Source: IAB

April 6, 2020
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General

Facebook rolls out hours and services update for COVID-19 communications

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My

April 3, 2020
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General

Amazon rolls out product targeting for Sponsored Display

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting.

April 3, 2020

SEL 20200403

The post SEL 20200403 appeared first on Search Engine Land. Source: IAB

April 3, 2020
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General

Retargeting best practices that drive results

If you want a prospect to become familiar with your brand and primed to make a purchase, or to re-engage lost shoppers who’ve abandoned their

April 3, 2020
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General

New official Google advice on generating structured data with JavaScript

Google has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have

April 3, 2020

How the Paycheck Protection Program can save your agency, and your clients

This might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more important than ever,

April 3, 2020
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