Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
  • Industries
  • Services
  • Blog
  • Contact
colorized icons 04
B2B Marketing
colorized icons 05
B2C Marketing
colorized icons
Online Visibility Management
colorized icons 07
Healthcare
colorized icons 08
Manufacturing
colorized icons 01
Brand Strategy
  • Graphic Design
  • Corporate Brand Identity
  • Sales Enablement
  • Editorial Calendar Management
colorized icons 02
Website Design
  • WordPress Website Development
  • Conversion Rate Optimization
  • eCommerce Development
  • Content Strategy & Copywriting
colorized icons 03
Digital Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Content Marketing & Digital PR
  • Account Based Marketing (B2B)
  • Marketing Automation
Let's Talk

Facebook rolls out hours and services update for COVID-19 communications

Screen Shot 2020 04 03 at 11.46.28 AM 1 626x600 2
  • April 3, 2020
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings).

Businesses can also pin posts to the top of their timeliness, as another tool to communicate messages to customers.

The changes and where they appear. Facebook says that to make the changes, you go to Page Settings–>Page Info–>Temporary Service Changes. Businesses will be able to indicate the location is temporarily closed or select other options, under the heading “Open with Service Changes.”

Below are the admin screens as they appear on mobile.

Facebook says these updates or changes will appear on:

  • The business Page itself
  • Page previews
  • Search results
  • Curated lists of local resources on Facebook

In the context of lists, Facebook uses the example of food delivery: “Within Events, if people are looking at a featured list of ‘Places Offering Delivery,’ they’ll see businesses that indicate that their services include delivery.” A search for places offering takeout or delivery, presumably, would also show the same information.

Below is a before-after image showing a restaurant page that has marked itself temporarily closed.

There’s no discussion about APIs or whether these changes can be made at any kind of scale for chains and multi-location brands. It appears to be a manual process at this point.

Why we care. Social media is a critical channel for customer communication. And no platform other than Google has comparable reach and scale. According to the most recent public numbers, Facebook has more than 150 million businesses on the platform, globally, more than 90 million of which are small businesses. During the outbreak the site has seen massive traffic increases although without a corresponding ad revenue bump.

The company has committed $100 million in grants and ad credits to SMBs. It also has a resource hub with COVID-related information, tips and best practices recommendations.

The post Facebook rolls out hours and services update for COVID-19 communications appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

The Future of Healthcare: Unveiling the Potential of Personalized Care

September 18, 2023

Roaring Customer Experiences in Manufacturing: The Rawr Agency to the Rescue!

September 6, 2023

Empowering Healthcare: Patient Engagement Tools at Play

August 29, 2023

Driving Towards a Sustainable Future: Embracing Decentralized Manufacturing

August 23, 2023

Embracing Patient-Centered Care in 2023: A Game-Changer for Healthcare Executives

August 15, 2023
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy