If you want a prospect to become familiar with your brand and primed to make a purchase, or to re-engage lost shoppers who’ve abandoned their online shopping carts, ad retargeting is a key strategy for digital marketers who want to make the most of their ad spend.
Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, and many marketers are not getting the best ROI on their remarketing efforts.
In this ebook, Perfect Audience discusses best practices for building a powerful, integrated retargeting practice for reaching customers across multiple channels at once.
Visit Digital Marketing Depot to download “Research Guide on Retargeting in 2020–Key Insights to Help You Succeed.”
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Source: IAB