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Agency

How SEOs are approaching traffic and budget disruptions [Video]

The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web

April 16, 2020
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General

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms

April 16, 2020

SMX Overtime: Schema and Structured Data — Hidden Gold For SEOs

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. Is‌ ‌it‌

April 16, 2020

TikTok vs. Snapchat: A guide for marketers

TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok

April 16, 2020

SEL 20200416

The post SEL 20200416 appeared first on Search Engine Land. Source: IAB

April 16, 2020
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General

Big Amazon affiliate commission rate cuts among latest program changes

Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon

April 15, 2020
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General

Search Engine Land Awards deadlines extended until July 2020

To all of our readers, we hope you and your colleagues are well and safe in these challenging times.  In an email we sent out

April 15, 2020
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General

A simple script to compare search behavior before – and during – COVID-19

With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to

April 15, 2020

SEL 20200415

The post SEL 20200415 appeared first on Search Engine Land. Source: IAB

April 15, 2020

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Google has made its free YouTube Video Builder available for beta access, the company announced Tuesday. The tool lets businesses animate static assets, like text,

April 14, 2020

Bookmark this: Commerce panel up next on Live with Search Engine Land

Search Engine Land Editor-in-Chief Ginny Marvin will host our next session of Live with Search Engine Land this Friday, and this time we’re going to

April 14, 2020

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn

April 14, 2020

8 ways retailers can move surplus inventory during COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging

April 14, 2020
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General

5 reasons why your Facebook Ads campaigns are failing

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list

April 14, 2020

SEL 20200414

The post SEL 20200414 appeared first on Search Engine Land. Source: IAB

April 14, 2020

French antitrust decision sets the stage for Google to pay for news content in Europe

Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust

April 13, 2020

5 steps to get your team up and running remotely in 48 hours with a cloud-based DAM

With the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers.

April 13, 2020

Video: Dan Leibson on local neural matching and Google My Business issues

Dan Leibson from Local SEO Guide spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really

April 13, 2020
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