The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties.
“I also think that search behaviors are going to change drastically,” said Path Interactive’s Lily Ray, adding, “The last two weeks aren’t necessarily indicative of what we’re going to see over the next six months.” Safety precautions are keeping people home, which has greatly influenced what they’re looking for as well as how they’re conducting those searches.
“People are like, ‘Can I make hand sanitizer from home?’ or ‘Can I make natural cleaning products?’ or spending more times with their pets or with their kids, so I think there’s going to be some ways to tap into changes in search behavior,” Ray said, suggesting that organizations should be taking into account what their products or services can do over the next few months as user behavior continue to adapt to the circumstances.
Watch the clip above for more insights from Merkle’s Alexis Sanders about search trends shifts that have impacted her agency’s clients and Pedro Dias of APIs3’s advice on how affected organizations should turn their priorities inward to prepare for a post-COVID economy.
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More about marketing in the time of the coronavirus
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Source: IAB