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Agency

How local marketers can prepare for the ‘great reset’ [Video]

“From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share

June 8, 2020

Video: Katherine Watier Ong on how to grow your SEO team

After I sat down with Sarah Teach to talk about conscious capitalism in SEO, I then spoke with Katherine Watier Ong. Katherine’s internet career goes

June 8, 2020

SEL 20200608

The post SEL 20200608 appeared first on Search Engine Land. Source: IAB

June 8, 2020
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General

‘What’s an ads guy doing running Google search?’

Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over

June 5, 2020

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose

June 5, 2020
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General

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized

June 5, 2020

SEL 20200605

The post SEL 20200605 appeared first on Search Engine Land. Source: IAB

June 5, 2020

Call analytics platforms: What are they good for?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms

June 4, 2020
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General

Bing Webmaster Tools new Site Scan feature finds SEO issues

There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is

June 4, 2020

IAB & Tech Lab Support American Democracy

The Interactive Advertising Bureau and the IAB Tech Lab share the fears of our diverse staff and membership that the democratic principles underlying the Constitutional

June 4, 2020

Combine location data and external trends to build diverse audience strategies [Video]

As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers.

June 4, 2020

SEL 20200604

The post SEL 20200604 appeared first on Search Engine Land. Source: IAB

June 4, 2020

5 Things Search Engine Land Can Do For Your Team Right Now

In an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources —

June 4, 2020
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General

SEMRush drops paid guest blogging service after Google policy scrutiny

SEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted

June 4, 2020

Google My Business offers more flexibility with business hours

Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social

June 4, 2020

How location data can drive your marketing strategy during COVID [Video]

“Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to

June 3, 2020

SEL 20200603

The post SEL 20200603 appeared first on Search Engine Land. Source: IAB

June 3, 2020

SEL 20200602

The post SEL 20200602 appeared first on Search Engine Land. Source: IAB

June 2, 2020
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