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Agency

SEL 20200612

The post SEL 20200612 appeared first on Search Engine Land. Source: IAB

June 13, 2020

Why you should upload your full product catalog to Google Merchant Center [Video]

“In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of

June 12, 2020

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no

June 12, 2020
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General

Facebook intros new knowledge panel-like information boxes

Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced

June 11, 2020
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General

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit

June 11, 2020

Martech Spotlight: How Kenshoo does digital commerce ad management

Our Martech Intelligence Reports feature in-depth information about solutions in the category covered. Over the next weeks, we’ll be highlighting vendors from our report on

June 11, 2020

Text messaging is the most effective marketing channel most retail brands aren’t using

Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within

June 11, 2020

Life after Google Shopping: Don’t be a one-trick pony

Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that

June 11, 2020

SEL 20200611

The post SEL 20200611 appeared first on Search Engine Land. Source: IAB

June 11, 2020

Google to allow removal of counterfeit goods from search results

Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where

June 11, 2020
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General

When silence is not an option: Brands dive in with protest support

George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown

June 9, 2020

Google webspam report: Cracking down on renegade linking practices, auto-generated content

Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post

June 9, 2020

Google Search Console performance report gets recipe filters

Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability

June 9, 2020

4 things we learned about automated bidding during the pandemic

Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that

June 9, 2020

IAB Tech Lab Increases Investment and Presence in Europe

NEW YORK, NY (June 9, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and technical standards-setting

June 9, 2020
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General

Prospect for in-person conferences fades for 2020

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from

June 9, 2020
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General

Data roundup: Resources to help you market more effectively during COVID-19

The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more

June 9, 2020

Next on Live with Search Engine Land: Google’s page experience update

On Friday, June 12,  Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for

June 8, 2020
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