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Agency

July boycott: Marketing without Facebook Ads

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to

June 29, 2020

Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land

In February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company,

June 29, 2020
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General

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your

June 29, 2020

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties)

June 29, 2020

Updated: The brands boycotting Facebook and Zuckerberg’s response

This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause

June 26, 2020

CPG giant Unilever announces no more Facebook, Twitter ads through 2020

Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and

June 26, 2020

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd

June 26, 2020

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I

June 26, 2020

‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins

Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and

June 26, 2020

Bing brings visual search to product ads

Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in

June 25, 2020
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General

Google will now auto-delete your location history after 18 months

Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t

June 25, 2020
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General

How to diagnose and fix a search rankings dip

When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly

June 25, 2020

Want to get to the NewFronts marketplace? Click here.

The post Want to get to the NewFronts marketplace? Click here. appeared first on IAB. Source: IAB

June 25, 2020

Google agrees to start paying for news content

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative

June 25, 2020

How to improve efficiency between SEO and IT teams

When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get

June 25, 2020

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I

June 24, 2020
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General

Content marketing in times of disruption

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future

June 24, 2020

The need for (mobile) speed: Small improvements have a big conversion impact

Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also

June 24, 2020
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