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Agency

Important Update: Changes to the 2020 Search Engine Land Awards

Since its inception in 2015, the Search Engine Land Awards have annually recognized two outstanding individuals as Search Marketer of the Year — one male

July 15, 2020
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General

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Despite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is

July 15, 2020

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out

July 15, 2020

Google opens image extension beta, adds countdowns to responsive search ads

In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta.

July 15, 2020

Search engines penalize websites – but why?

There’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that

July 15, 2020

Replay: How to find (and foster) relationships with content writers

At SMX Next, I shared ways that brands can navigate content marketing in times of disruption so that they can avoid missteps, maintain relevance and

July 14, 2020

Google will now notify GMB account owners by email when local listings suspended

Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out

July 13, 2020

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?

Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers

July 13, 2020
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General

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Predictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids,

July 13, 2020

U.S. Podcast Ad Revenues Near $1 Billion, According to IAB

IAB’s Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning NEW YORK, NY – July 13, 2020 – U.S.

July 13, 2020

Video: Purna Virji of Microsoft on inclusion and accessibility in search

In the next interview I conducted at SMX West in early 2020, I sat down with the Senior Manager of Global Engagement at Microsoft Advertising,

July 13, 2020

SEL 20200713

The post SEL 20200713 appeared first on Search Engine Land. Source: IAB

July 13, 2020

Google’s 3D Swirl ad format now available in DV360

Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users

July 10, 2020
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General

What’s behind the hype about Customer Data Platforms?

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019

July 10, 2020

Coming up on Live with Search Engine Land: Special three day series on SEO for developers

On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly

July 10, 2020

Google Ads to prohibit spyware, surveillance products and services

Google is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products

July 10, 2020

SEL 20200710

The post SEL 20200710 appeared first on Search Engine Land. Source: IAB

July 10, 2020

SEL 20200709

The post SEL 20200709 appeared first on Search Engine Land. Source: IAB

July 9, 2020
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