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Agency

Bing published WordPress plugin to submit content immediately to Bing’s search index

Bing announced it has released a new WordPress plugin that leverages the Bing Webmaster Tools API to submit new and updated content from your WordPress

July 21, 2020
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General

Join us online Oct 6-8 for MarTech

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Attend MarTech online, this

July 21, 2020
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General

News filter added to Google Search Console performance report

Google has updated the performance report within Google Search Console to let you filter by “News” traffic in the search type filter. Google said on

July 21, 2020

Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon

Last week Europe’s highest court struck down the Privacy Shield framework, used by almost 5,400 companies for large scale data transfers between Europe and the

July 21, 2020
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General

Two things you need to turn PPC campaigns into winners

How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We

July 21, 2020

SEL 20200721

The post SEL 20200721 appeared first on Search Engine Land. Source: IAB

July 21, 2020

4 common pitfalls to avoid when working with freelance writers [Video]

Freelance writers are responsible for creating content that brings visibility to your brand, yet they are often inadvertently kept in the dark, tasked with unrealistic

July 17, 2020
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General

COVID is accelerating TV advertising’s transformation into an addressable medium

When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has

July 17, 2020
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General

Does Google respect the URL parameters tool?

Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to

July 17, 2020

SEL 20200717

The post SEL 20200717 appeared first on Search Engine Land. Source: IAB

July 17, 2020

How to show up on Google Discover: Google’s latest guidance

Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up

July 16, 2020

Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]

Creating a content strategy and finding qualified writers can set the foundation for content marketing success, but there are other important elements to consider before

July 16, 2020

IAB Statement on EU-U.S. Privacy Shield Judgement

On July 16, IAB released the following statement in response to the decision by the Court of Justice of the European Union to invalidate the

July 16, 2020
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General

How brands can operate with purpose and embrace change as businesses move to reopen

At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one

July 16, 2020
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General

Google Search drops tweet carousels after Twitter hack

Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you

July 16, 2020

Back to basics: How to manage your brand through a crisis

Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most

July 16, 2020
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General

Upleveling your digital asset management strategy for the modern workforce

Visual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters.

July 16, 2020

How to source and vet content writers [Video]

Effective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately,

July 15, 2020
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