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Agency

Google content consolidation 800x309 2
General

How content consolidation can help boost your rankings

If your brand has been creating content for some time, you’ll likely reach a point where some of your newer content overlaps with existing content.

September 10, 2020

IAB Announces “Audience Week,” a First-of-its-Kind Virtual Event to Recognize Planning and Buying in a Time of Change

Audience Week Encompasses Two Events, “Reach Conference” and “Video Leadership Summit”   Keynote Speakers include ViacomCBS and Pluto TV New York, NY – September 10,

September 10, 2020

20200910 SEL Brief

The post 20200910 SEL Brief appeared first on Search Engine Land. Source: IAB

September 10, 2020

RSAs: Are they living up to the promise? It depends

Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign

September 9, 2020

InMarket buys NinthDecimal to compete with Foursquare more effectively

Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says

September 9, 2020

Google says you can recover from core updates without a new core update

Last Friday, John Mueller of Google said in a webmaster hangout video that if your site was negatively impacted by a Google core algorithm update,

September 9, 2020

20200909 SEL Brief

The post 20200909 SEL Brief appeared first on Search Engine Land. Source: IAB

September 9, 2020

IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

One of the Industry’s Most Respected Buy-Side Executives to Lead Next Generation at IAB NEW YORK (September 9, 2020) – The Interactive Advertising Bureau (IAB),

September 9, 2020
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General

Next on Live with Search Engine Land: The SEO gender gap and how to close it

On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in

September 8, 2020

Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content

In part one of my interview with Kevin Lee, we talked about why digital PR is key for SEO success. In part two, we cover

September 8, 2020

Labor Day 2020 SEL Brief

The post Labor Day 2020 SEL Brief appeared first on Search Engine Land. Source: IAB

September 7, 2020

20200908 SEL Brief

The post 20200908 SEL Brief appeared first on Search Engine Land. Source: IAB

September 7, 2020
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General

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if

September 4, 2020
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General

Bing’s new robots.txt tester can help SEOs identify crawling issues

Bing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and

September 4, 2020
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General

A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what

September 4, 2020
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General

How would an SEO agency be built today? Part 1: Consumers and trends

The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming

September 4, 2020

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. Microsoft first

September 4, 2020

SEL 20200904

The post SEL 20200904 appeared first on Search Engine Land. Source: IAB

September 4, 2020
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