Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with…
Insight. Inspiration. Transformation. Embracing Change in a New World. Major changes, we’re eternally reminded, don’t happen overnight. Except, of course, when they do. We are living through one of those rare moments of sweeping change right now: a vast reset and reinvention of audience behavior. Consumers and businesses alike have already moved from panicked triage…
Study of the Coronavirus’ Impact by the USC Center for the Digital Future and IAB Finds Rapid Life Changes and Concerns — As Well as Enthusiasm — While Americans Confront the Pandemic April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years,…