Facebook expands test for in-stream ads on Live

Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with…

IAB Unveils Exciting NewFronts 2020 Theme

Insight. Inspiration. Transformation. Embracing Change in a New World. Major changes, we’re eternally reminded, don’t happen overnight. Except, of course, when they do. We are living through one of those rare moments of sweeping change right now: a vast reset and reinvention of audience behavior. Consumers and businesses alike have already moved from panicked triage…