Emotional ROI should be one of your key performance indicators during COVID [Video]
“We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was
May 13, 2020
“We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was
This Friday, Search Engine Land’s Greg Sterling will lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare
The post SEL 20200513 appeared first on Search Engine Land. Source: IAB
“We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type
Retail sales were down 8.7% in March, the steepest decline ever recorded. However in April, e-commerce enjoyed unprecedented growth, aided in part by government stimulus
Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced
As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program
The post SEL 20200512 appeared first on Search Engine Land. Source: IAB
We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the
Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as
The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary
The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them
“You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is
The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around
While in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal
For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The
A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app
Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and
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