Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had
Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does
Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its
At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke
If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business
The post SEL 2020062 appeared first on Search Engine Land. Source: IAB
To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it
Over the past two decades, various upstart search engines have tried to take on Google and largely failed – including Microsoft’s Bing. And notwithstanding the
There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t
YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year.
Nextdoor introduced Business Posts this week. This is one of a number of tools and features the company has rolled out to support small business
Surfaces across Google enables merchants to display their product listings for free in Google Search, Google Images, the Shopping tab, Google Maps and Google Lens.
In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may
From June 22-26, The Entire Ecosystem – Buyers, Sellers, Streaming Platforms, and Technology Providers – Will Come Together to Showcase the Future, Set the Trends,
Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware
Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences
Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s
On June 2nd, 2020, the IAB Board of Directors met virtually with congressional leaders and policy experts to discuss the issues impacting the media and
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