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General

Google Search Console lost performance report data for August 23rd and 24th

Last week, Google had one of its typical reporting issues where we thought maybe the data was delayed due to some pipeline bug. But it

August 31, 2021

Google says title changes don’t impact rankings

On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect

August 30, 2021
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General

Four tools to check for title changes in the SERPs

On August 24, Google confirmed that it changed how it creates titles for search result listings. The confirmation came roughly a week after search professionals

August 30, 2021
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General

How Google and Yelp handle fake reviews and policy violations

Review platforms, like Google and Yelp, enable local businesses to expand their online visibility and establish credibility through customer reviews — two important aspects of

August 30, 2021
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General

3 stages of SEO automation

The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data

August 30, 2021
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General

Choose the right keywords with these tips and tricks

Keyword research is one of the most fundamental practices of SEO. It provides valuable insight into your target audience’s questions and helps inform your content

August 27, 2021

20210827 SEL Brief

The post 20210827 SEL Brief appeared first on Search Engine Land. Source: IAB

August 27, 2021
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General

Your AI and ML primer — and why it matters for search; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 26, 2021
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General

Ask the expert: Demystifying AI and Machine Learning in search

The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you

August 26, 2021
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General

Will Google change this title?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 26, 2021

Search marketers should remember their power in the Google-SEO relationship

Google’s recent change in algorithms that choose which titles show up in SERPs has caused quite a stir in the SEO community. You’ve all probably

August 26, 2021
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General

Coloring the black box: a new look at managing Smart Shopping campaigns

Google wants to make campaign management easier and therefore takes the bid management and keyword management off your hands. Under the heading of Smart Bidding

August 26, 2021

20210826 SEL Brief

The post 20210826 SEL Brief appeared first on Search Engine Land. Source: IAB

August 26, 2021

Calling all future-focused search marketers, submit a pitch for SMX Next!

SMX Next returns virtually on November 9-10, 2021 focusing on forward-thinking search marketing. AI and machine learning have already become part of both paid and organic

August 25, 2021

10 powerful reasons to enter the Search Engine Land Awards

The global events of the past two years have made it more important than ever for brands and agencies to stand out against the competition.

August 25, 2021
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General

Is your brand facing an identity crisis?

People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by

August 25, 2021

20210825 SEL Brief

The post 20210825 SEL Brief appeared first on Search Engine Land. Source: IAB

August 25, 2021

Google confirms it changed how it creates titles for search result listings

Google has confirmed that the search engine has changed how it creates titles for the search result listings. Google said “last week, we introduced a

August 25, 2021
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