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General

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General

How to create new Google Shopping insight reports in Data Studio

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this

July 8, 2020
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General

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”)

July 7, 2020

The impact of COVID-19 on marketing and SEO

CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget

July 7, 2020

Is it time for Google Scotland?

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is

July 7, 2020

Step In & Step Up: Allies for Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

Step In & Step Up: Allies in Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

How to set up a simple Google Ads testing framework for continual campaign optimization

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still

July 7, 2020

Replay: What SEO practitioners can do to make sites ‘algorithm-proof’

During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live

July 6, 2020
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General

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign

July 6, 2020

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for

July 6, 2020
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General

Regular expression filter support coming to Google Search Console performance reports

Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results.

July 6, 2020

Google updated guidelines to say spam reports are not for manual actions

Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s

July 3, 2020
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General

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance

July 2, 2020
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General

With new ‘pilot program,’ Google again testing ads on local business profiles

Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first

July 2, 2020

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the

July 2, 2020

SEL 20200702

The post SEL 20200702 appeared first on Search Engine Land. Source: IAB

July 2, 2020

WSJ: GoogleBot can add products to shopping carts

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial

July 1, 2020

SEL 20200701

The post SEL 20200701 appeared first on Search Engine Land. Source: IAB

July 1, 2020
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