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General

2020 Forrester Wave – icons 800x419 2
General

Report: Insights-led engagement for the mobile-first consumer

Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different.

August 26, 2020
adsense reports comparison 712x600 2
General

Google’s new AdSense Reports page makes it easier to toggle and visualize data

Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could

August 25, 2020

A deeper dive into more of the Bing Search ranking factors

In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with

August 25, 2020
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General

2020 Google paid search trends that have nothing to do with the pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied

August 25, 2020

SEL 20200825

The post SEL 20200825 appeared first on Search Engine Land. Source: IAB

August 25, 2020
geography and gender in SEO 1 1
General

More than 70% of SEOs in the U.S. are men, make more than female colleagues

There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That

August 24, 2020

Early bird ends this Friday for the 2020 Search Engine Land Awards

To our friends in the search community — we’ll keep this short and sweet: The Early Bird pricing deadline for the 2020 Search Engine Land

August 24, 2020

Rik van der Kooi Named Interim Chair of IAB Board of Directors

Gina Garrubbo named Vice Chair NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media

August 24, 2020

Video: Pam Auugst on SEO automation & XML sitemaps

I’ve got to say, this was a weird video edit because it was recorded the last day I was in my office before the COVID-19

August 24, 2020

SEL 20200824

The post SEL 20200824 appeared first on Search Engine Land. Source: IAB

August 24, 2020
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General

Foursquare becomes first company to receive MRC location-data accreditation

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent,

August 21, 2020

SEL 20200821

The post SEL 20200821 appeared first on Search Engine Land. Source: IAB

August 21, 2020

SEL 20200820

The post SEL 20200820 appeared first on Search Engine Land. Source: IAB

August 20, 2020

Google to launch ‘enhanced news storytelling’ project with licensed content

Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was

August 20, 2020

Power SEO Friendly Markup With HTML5, CSS3, And Javascript

The first session in our initial three-part series SEO for Developers: Live with Search Engine Land we began covering Technical SEO and communicating issues between

August 20, 2020

Bing uses user engagement metrics for ranking websites in search

Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user

August 20, 2020
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General

E-commerce explodes: 45% growth in Q2

Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise

August 19, 2020

IAB Podcast Upfront Announces Final 2020 Schedule

First-Time Presenters include The New York Times and ViacomCBS; Record Attendance Expected With a new digital format and 10 first-time presenters, including The New York

August 19, 2020
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