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General

IAB Unveils Schedule for the Reach Conference

On September 29 – October 1, the Reach Conference, part of IAB’s Audience Week, sets out to help buyers understand audience targeting and deliver incremental

September 22, 2020

20200922 SEL Brief

The post 20200922 SEL Brief appeared first on Search Engine Land. Source: IAB

September 22, 2020

Did Google just hint at an authority profile?

Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant

September 21, 2020

20200921 SEL Brief

The post 20200921 SEL Brief appeared first on Search Engine Land. Source: IAB

September 21, 2020
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General

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges,

September 18, 2020

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about

September 18, 2020
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General

A new era has arrived in local search: Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique

September 18, 2020

SMX is Coming to You in December 2020: Be a Part of it!

SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to

September 17, 2020
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General

This decade’s most important marketing question: What data rights do advertisers possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated

September 17, 2020

GoogleBot to soon crawl over HTTP/2

Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for

September 17, 2020
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General

Facebook Business Suite is a new cross-app management tool for SMBs

Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a

September 17, 2020

20200917 SEL Brief

The post 20200917 SEL Brief appeared first on Search Engine Land. Source: IAB

September 17, 2020

20200916 SEL Brief

The post 20200916 SEL Brief appeared first on Search Engine Land. Source: IAB

September 16, 2020
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General

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also

September 16, 2020

Keywords in generic top-level domains won’t help you rank better

“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said

September 15, 2020
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General

Join us online for Search Marketing Expo, December 8-9

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your search marketing efficiency, scale, and effectiveness: Attend Search Marketing

September 15, 2020
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General

8 major Google ranking factors — SEO guide

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be

September 15, 2020

20200915 SEL Brief

The post 20200915 SEL Brief appeared first on Search Engine Land. Source: IAB

September 15, 2020
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