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General

20200928 SEL Brief

The post 20200928 SEL Brief appeared first on Search Engine Land. Source: IAB

September 28, 2020

20200925 SEL Brief

The post 20200925 SEL Brief appeared first on Search Engine Land. Source: IAB

September 25, 2020

20200924 SEL Brief

The post 20200924 SEL Brief appeared first on Search Engine Land. Source: IAB

September 25, 2020
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General

Is Amazon about to eat Google’s lunch?

Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave

September 25, 2020
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General

Insights to reimagine your holiday 2020 planning

The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that

September 25, 2020
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General

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over

September 24, 2020
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General

Top tips to improve your Google Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance

September 24, 2020

The rise of reputation experience management

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always

September 24, 2020
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General

Google brings bidding to Local Services Ads

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google

September 24, 2020

Bing applies AI and natural language models to autosuggest, People Also Ask

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced

September 24, 2020

Making the most of small-screen content for big engagement impact

There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty”

September 24, 2020

20200923 SEL Brief

The post 20200923 SEL Brief appeared first on Search Engine Land. Source: IAB

September 23, 2020

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search

September 23, 2020

We’re hiring a new content lead for Search Engine Land and SMX

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could

September 23, 2020

Google opens the source for its robots.txt parser in Java and testing framework in C++

Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and

September 23, 2020
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General

Your all-access guide to improving your Google search visibility

You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors

September 23, 2020
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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week

September 23, 2020

Women in search: Why allies and networking are critical

Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality

September 22, 2020
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