IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can
Register Now IAB “Brand Disruption Summit,” and “Policy Summit” tackle timely implications of COVID-19-accelerated consumer behaviors and election results Speakers include Paris Hilton, FCC Commissioner
Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content
“There’s no place like home for the holidays,” rings truer than ever this year. Due to the pandemic, consumers are avoiding large crowds in-store and
The post 20201027 SEL Brief appeared first on Search Engine Land. Source: IAB
Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy.
Ready to explore the advanced nuances of technical SEO? Craving a deeper understanding of Google Ads? Searching for fellow in-house SEOs who understand your particular
In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack
Whether we’re getting glimpses into co-workers’ and clients’ homes on video calls or home-schooling our kids between meetings, the COVID pandemic has brought home one
The post 20201026 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20201023 SEL Brief appeared first on Search Engine Land. Source: IAB
Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues.
Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking
We are pleased to announce the winner of the inaugural Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing is Areej AbuAli,
What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is
Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to —
Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company
The post 20201022 SEL Brief appeared first on Search Engine Land. Source: IAB
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