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General

Attend SMX for just $199… rates increase next Saturday!

Now, more than ever, search marketers are on the hook to drive more traffic, conversions, and sales. Attend Search Marketing Expo online, December 8-9, for

November 2, 2020

Marketing that our collective future depends on

In today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy

November 2, 2020

Video: Mike Blumenthal on how to rank in Google Local

In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is

November 2, 2020
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General

Featured snippets: The 9 rules of optimization

In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By

November 2, 2020

20201102 SEL Brief

The post 20201102 SEL Brief appeared first on Search Engine Land. Source: IAB

November 2, 2020

CCPA, CPRA’s hidden ‘third party business’ classification

By now, we all know an organization can be a “business,” “service provider” or “third party” under the California Consumer Privacy Act. However, the questions

October 30, 2020
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General

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust New York — October 30, 2020 – News has always

October 30, 2020
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General

It’s time for Plan C: Adjusting your marketing budgets in crisis times

The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and

October 30, 2020
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General

CallRail’s Lead Center is a virtual phone system and contact center for SMBs

When the COVID lockdowns began in March, Google local business profiles saw a massive drop-off in directions requests and a corresponding spike in local calls

October 29, 2020

IAB U.S. Responds to IAB France’s Antitrust Complaint Against Apple

New Browser/OS Rules Will Address User Privacy & Business Competition Needs More Quickly Than Antitrust Action Globally, IAB comprises 47 National and Regional IABs, which

October 29, 2020
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General

Google Ads Report Editor gets a new look

Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting

October 29, 2020

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019.

October 29, 2020
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General

Could Google passage indexing be leveraging BERT?

It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On

October 29, 2020

20201029 SEL Brief

The post 20201029 SEL Brief appeared first on Search Engine Land. Source: IAB

October 29, 2020
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General

Does the Google antitrust case make an Apple search engine more likely?

When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S.

October 28, 2020

20201028 SEL Brief

The post 20201028 SEL Brief appeared first on Search Engine Land. Source: IAB

October 28, 2020
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General

Online holiday sales could reach $200 billion according to Adobe

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online

October 28, 2020
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General

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

Microsoft Clarity, a free product to help site owners better understand visitor behavior so that they can improve their user experiences, is out of beta

October 28, 2020
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