Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that
Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical.
Most of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s
Reported losses of visibility have varied since Google’s change to limit the search queries it reports to advertisers went into effect in September. A report
The post 20201106 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20201105 SEL Brief appeared first on Search Engine Land. Source: IAB
There’s no silver bullet and it requires a solid foundation of people, process and technology to realize the much-sought-after single customer view. But it’s not
Multiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the
The post 20201104 SEL Brief appeared first on Search Engine Land. Source: IAB
Marketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it comes to wringing value out of
While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights
A couple of weeks ago, Google released an excellent movie (as we mentioned in our newsletter) about how search works. We highly recommend you watch
Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select
The post 20201103 SEL Brief appeared first on Search Engine Land. Source: IAB
Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of
Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is
Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave
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