We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a decision.
It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s
The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming
With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization
The post 20201112 SEL Brief – Thursday appeared first on Search Engine Land. Source: IAB
Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which
After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google
Oftentimes, when we visualize the perfect buyer’s journey, we’re looking at it from a marketer’s perspective, imagining what we’re trying to achieve with our initiatives.
The post 20201110 SEL Brief appeared first on Search Engine Land. Source: IAB
Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access
The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update
Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing,
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible
IAB members can view the report here. The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming. NEW YORK —
Your chance to save up to $100 off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+
Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services
The post 20201109 SEL Brief appeared first on Search Engine Land. Source: IAB
Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary
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