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General

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General

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps.

December 7, 2020

Video: Alan Rabinowitz on nofollow links and affiliate links

Alan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our

December 7, 2020
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General

Five ways to become a ‘Search Sherpa’ for your own organization

Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get

December 7, 2020
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General

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until

December 4, 2020

Where Google is placing its bets in 2021

Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable

December 4, 2020

Google December 2020 Core Update rolling out

Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first

December 3, 2020

Google: Page experience signals for ranking apply only to mobile

Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the

December 2, 2020
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General

Google expands local business message & map query analytics

Google is rolling out two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers

December 2, 2020
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General

The future of cybersecurity: What marketers must know

The only inevitability in cybersecurity these days is that high-profile compromises will continue to dominate international headlines. This leaves organizations with one burning question: ‘How

December 2, 2020
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General

Google’s new holiday gift guide is built to send users to Google Shopping results

Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according

December 2, 2020

Google adds more discovery to Google Maps with ‘community feed’

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps.

December 1, 2020
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General

Google Discovery ads can now use your 4:5 social image assets

Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds.

December 1, 2020
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General

Adthena launches granular local search insights solution

Search intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally

December 1, 2020

Online shopping hits new records over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It

November 30, 2020

Video: Elie Orgel on leveraging data for unique content

In part one of my interview with Elie Orgel, the director of marketing at Rosenblum Law Firm, we discussed how to get links by leveraging

November 30, 2020

Actionable, expert-led SEO & SEM training… happening next week!

Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX online, December

November 30, 2020

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely

November 30, 2020
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General

Be a digital marketing winner with these 3 powerful video storytelling strategies

In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and

November 30, 2020
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