The expansion of People Also Ask in the search results
In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as
December 14, 2020
In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as
This morning at around 6:55am ET many of Google services went offline. This includes many tools and services you as marketers depend on. While Google
No one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of
It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended
Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the
Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google
Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains
Every year, our team here at Search Engine Land puts our heads together and selects an organization to donate $5,000 to on behalf of our
Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It
Historic 2020 Event Sets the Table for a Unified Video Marketplace NEW YORK, NY (December 10, 2020) – Interactive Advertising Bureau (IAB), the national trade
“Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli, “It’s one thing to be optimizing for your own website, but
Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those
At SMX Tuesday, John Mueller, the lead of the Search Relations team at Google, gave a talk named “Google Search #2020: What’s New That Matters
Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first
One piece of content can’t meet all of your goals. This may sound obvious, but sometimes marketers treat all of their content equally, which is
The effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO
There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal analysis found “Google searches
On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but
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