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General

SMX 2021 will provide the most comprehensive search marketing education available

6 events, actionable tactics, affordable for all marketers December 21, 2020 (Edgartown, MA): Search Marketing Expo – SMX – the world’s largest search engine marketing

December 21, 2020
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General

What can 219 million calls tell us about inbound marketing? A lot, it turns out

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and

December 21, 2020

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector

December 17, 2020
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General

Google uses augmented reality to let users try on cosmetics

Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data

December 17, 2020

Google releases Google Ads Editor v1.5

Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some

December 16, 2020

We’re revving up for more SMX events in 2021. Submit your session pitches now

We’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will

December 16, 2020

Google December 2020 core update is now fully rolled out

Google has confirmed minutes ago that the December 2020 broad core update that began rolling out on December 3, 2020 is now completely rolled out.

December 16, 2020

IAB Raises Concerns about New FTC Orders to Social Media and Video Streaming Companies

IAB shares the concerns raised by Commissioner Noah Joshua Phillips in his dissenting statement regarding the Federal Trade Commission’s Social Media and Video Streaming Project. The FTC’s

December 16, 2020
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General

How to get started in Google Analytics 4

The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics

December 16, 2020
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General

Google temporarily disables issue validation in Search Console

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due

December 16, 2020

Google Ads moves campaign goal metric

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved

December 15, 2020

What would it take for new search engines to succeed?

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has

December 15, 2020

Google to move the Structured Data testing tool to schema.org

In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO

December 15, 2020
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General

Google Maps local listing now showing web search results

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said

December 15, 2020

Bing Webmaster Tools adds Microsoft Clarity integration

Microsoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in

December 14, 2020

Live, interactive search marketing workshops start tomorrow!

This unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to

December 14, 2020

Video: Alan Rabinowitz’s Google ranking & online reputation management tips

In part one of my chat with Alan Rabinowitz of SEO Image we spoke about nofollow and affiliate links but in part two we go through

December 14, 2020
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General

RSAs vs ETAs, how, when, and why PPC experts use them

Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with

December 14, 2020
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