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General

Video: Anthony Church on conversion tracking & SEO

In my next vlog series I met with Anthony Church is the VP of client services at Interact Marketing, he works for Joe Beccalori, who I

January 4, 2021
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General

Google launches Question Hub for US publishers

Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions

January 4, 2021
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General

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

Microsoft Bing has added some new metrics to the search performance report within Bing Webmaster Tools. The new metrics include crawl requests, crawl errors &

January 4, 2021
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General

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020

December 31, 2020

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on

December 30, 2020
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General

Biased language models can result from internet training data

Last year, Google announced BERT, calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based

December 29, 2020

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk

December 28, 2020

Some early observations on the Google December core update

Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to

December 24, 2020
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General

Will COVID vaccine rollout bring back in-person conferences?

DEC. 14, 2020 — Nurse Sandra Lindsay is the first American to receive the Pfizer COVID-19 vaccine at Long Island Jewish Medical Center in Queens,

December 23, 2020
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General

Brand reputation and the impact of Google SERP selections

This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it

December 23, 2020
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General

Google algorithms vs Google penalties, explained by an ex-Googler

Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s

December 23, 2020

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by

December 23, 2020
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General

Technology saving retail businesses from going under

Image Credit: Lightspeed The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus

December 23, 2020

Google confirms passage indexing is not yet live

Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that

December 23, 2020
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General

Google Search Console brings back request indexing tool

Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 –

December 22, 2020

Unlock actionable tactics to measure search marketing success

Ready to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report — February 23! This

December 22, 2020

SMX Overtime: Eternal testing, the key to Facebook Ads success

SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month,

December 21, 2020

Video: Joe Beccalori on the diminishing value of organic

In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that

December 21, 2020
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