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General

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General

Yelp launches “health and safety measures” community feedback feature

Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing

January 12, 2021

Unlock actionable search tactics at SMX Report

Make 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab

January 12, 2021
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General

Google News performance report added to Google Search Console

Google launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the

January 12, 2021

Google updates the Search Console coverage report

Google announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to

January 11, 2021

Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo & Google Ads

I had the opportunity to interview Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. FindWhat.com was one of the original paid search

January 11, 2021
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General

How to use schema markup to make an impression in search

Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s

January 11, 2021
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General

Google launched subtopics ranking in mid-November

Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at

January 10, 2021

Halting campaigns shouldn’t be your only brand safety precaution

As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump for

January 8, 2021
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General

Google Ads and SMBs: How to drive results on a low budget

Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread

January 8, 2021
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General

Google My Business launches new performance reporting

Google is now rolling out new performance reports within the Google My Business insights section. These new reports have been a long time coming with

January 8, 2021
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General

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better,

January 7, 2021

Facebook blocks Trump for remainder of term while Twitter sets temporary ban

2:49 p.m. EST: Twitch, the livestreaming platform, disabled President Trump’s account on Thursday for allegedly violating their terms of service. 11:45 a.m EST: E-commerce platform

January 7, 2021
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General

Search Engine Land, SMX name Carolyn Lyden content lead

Third Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content.

January 6, 2021
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General

Google confirms showing homework practice problems in search results

When most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special

January 5, 2021

Google’s Lighthouse is now recommending JavaScript library alternates

Using the notion of a lighthouse as a metaphor, Google Lighthouse steers developers away from the rocks by shining light at issues it discovers on

January 5, 2021
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General

The Auction Insights Visualizer can turn your data tables into useful charts

The Auction Insights Visualizer is a free third-party tool that enables advertisers to generate charts using their Google Ads auction insights reports. As this data

January 5, 2021
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General

Become a master of analytics at Search Marketing Expo

Search marketing is an art and a science: Creativity and imagination can take you far, but you need research, testing, and measurement to get it

January 5, 2021
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General

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your budget on AdWords and start improving the profitability of your campaigns? Google tends to add

January 5, 2021
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