General
How data science can change the way you look at SEO
Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact
February 3, 2021
Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact
Last month, Google threatened to shut down its search engine in Australia if the country’s News Media Bargaining Code, which seeks to compensate news publishers
Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can
Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search
“We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our
Searching for new ways to drive more traffic, leads, and sales? The answers are hidden in your very own data. Attend SMX Report, online February
In part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO. In part two, we first spoke about the
Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label
In an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners talked about their strategies for a donation campaign combatting
Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new
RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on
If your content is helpful to your customers’ success but is not earning page rank or traffic, now may be the right time to shift
Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the publishing ecosystem
In September 2020, Google launched local services ads to lawyers. Since my agency works with a lot of lawyers, we were very curious to see
Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present
Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies
In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director
Google has quietly updated the product structured data help documentation to add a section for price drop appearance. In that section Google said it now
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