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General

Google Image Search update reduces duplicate image results

Google announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search

February 11, 2021

Google passage ranking now live in US English search results

In October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us

February 11, 2021

The onus of diversity should not fall to Black marketers

Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance

February 11, 2021
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General

In-SERP lead forms convert Google Ads users without a click-through

Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search,

February 10, 2021
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General

Google might have to subsidize journalism, but not like this…

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 10, 2021
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General

Pitch to speak at SMX Create!

In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features

February 10, 2021
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General

Google officially displays years in business in local pack

Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business

February 10, 2021

Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting

In 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the

February 9, 2021

Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 9, 2021

Google’s updated phrase match simplifies keywords and worries advertisers

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made

February 9, 2021

Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March.

February 9, 2021
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General

SMX kicks off in two weeks… don’t miss out!

Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill

February 8, 2021

Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 8, 2021

Google publishes new manual actions aimed at Google News and Discover penalties

Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google

February 8, 2021
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General

Google expands phrase match to include broad match modifier traffic

Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional

February 4, 2021
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General

Google Ads Auto Applied Recommendations: Every setting, explained

Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads

February 4, 2021

IAB Annual Leadership Meeting Unveils New Speakers from Adidas m/Six, Roku, Snap Inc., Triller, and More

Newly Confirmed Speakers include Evan Spiegel (Snap Inc.), Jeremi Gorman (Snap Inc.), Bonin Bough (Triller), Andre Pinard (Adidas), Scott Rosenberg (Roku), and Belinda J. Smith

February 4, 2021

Google will suspend merchant sites that show higher prices in the checkout

Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from

February 4, 2021
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