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General

Digital-first commerce boosts Shopify’s earnings

The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify

February 18, 2021

Responsive search ads now the default in Google Ads

Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be

February 18, 2021
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General

Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 18, 2021

IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12

New Speakers Joining the Conference Are Stacey Abrams (Fair Fight), The Honorable James E. Clyburn (D-SC 6th District), Conny Braams (Unilever), FCC Commissioner Nathan Simington,

February 18, 2021
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General

Google updated metric boundaries for core web vitals in Search Console

If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a

February 18, 2021
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General

6 tips to win local with paid search

Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize

February 18, 2021
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General

Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 17, 2021
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General

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the

February 17, 2021
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General

Google to transition to parallel tracking for Video ads by April 30

Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in

February 16, 2021
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General

SMX Report is next week… grab your All Access pass now!

Join hundreds of search marketers next week to learn how to transform your data into actionable insights that drive more traffic, leads, and sales: Attend

February 16, 2021
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General

Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 16, 2021
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General

Breaking down President Biden’s data-driven social media strategy

Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the

February 15, 2021
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General

Diversity and inclusion in search marketing and advertising; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 15, 2021
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General

How to audit Core Web Vitals

Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021, but told site owners that “there

February 15, 2021
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General

Search behavior has forever changed. How can you stay ahead of the pack?

The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting

February 12, 2021
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General

Google goes dark theme and passage ranking sees the light: Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 12, 2021
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General

Google My Business adds messaging to desktop interface

Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it,

February 11, 2021

A Google Ads setting allowed advertisers to exclude people of “unknown gender”

A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where

February 11, 2021
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