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General

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General

Has automation actually changed the way you do your job?; Wednesday’s daily brief

Good morning, Marketers, what has automation done for you lately? Seriously, I’d love to know, please email me (gnguyen@thirddoormedia.com, subject line: Skynet Automation). I’m currently

March 10, 2021

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

The post IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy appeared first on IAB. Source: IAB

March 9, 2021
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General

Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 9, 2021

IAB AI Working Group to Establish Artificial Intelligence Standards

Releases 2021 guide on AI use cases and best practices distilled from publishers, agencies, and ad tech NEW YORK (March 9, 2021) – The Interactive

March 9, 2021
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General

Google Hotel search showing free listings in results

Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search.

March 9, 2021
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General

How agencies use call tracking to become indispensable to clients

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did

March 9, 2021

How targeted advertising is impacted under Virginia’s CDPA

March 26, 2019: Virginia Governor, Ralph Northam speaking in front of Alexandria City Hall. Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer

March 8, 2021

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

NBCUniversal’s Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League New York, NY (March 8,

March 8, 2021
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General

Let’s give ‘em something to FLoC about; Monday’s daily brief

Good morning, Marketers, and have you been following the Airbnb conversation? It centers around the vacation home rental service revealing that their business dropped by

March 8, 2021
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General

Google brings Full Coverage news to search results

Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now

March 8, 2021
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General

Your customer is calling: Increase your revenue with call tracking

Telephone calls remain one of the most primary means of making contact. Even today, 60% of consumers prefer to pick up the phone — nearly

March 8, 2021

IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing NEW YORK – (MARCH 8, 2021) – The Interactive Advertising Bureau (IAB), the national

March 8, 2021

What is the right price for your agency’s SEO services?

How many times have you found yourself thinking that you sold your agency short? Or been anxious that the client won’t accept your fee? Maybe

March 8, 2021
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General

Google Search algorithm watching; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 5, 2021
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General

Microsoft Bing updates search results interface to make it more visually immersive

Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different

March 4, 2021
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General

Google Ads mobile app adds custom and performance insights notifications

Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom

March 4, 2021

Google won’t build alternate IDs, doubles down on FLoC; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 4, 2021
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General

Google My Business people who viewed your business report

Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed

March 4, 2021
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