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General

The business imperative behind inclusion and diversity

In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and

April 12, 2021

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to

April 12, 2021
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General

SMX Create is happening tomorrow… don’t miss out!

If you’re looking for actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Create — happening online tomorrow, April

April 12, 2021
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General

In search of your most memorable moments; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 12, 2021

Video: Fay Friedman on duplicate content, featured snippets & people also ask

Here is part two of the interview with Fay Friedman, the Director of SEO and Marketing of AJH Co. In part one we spoke about

April 12, 2021
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General

How inclusion can lead to diversity in marketing and communications

In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with

April 10, 2021

Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 9, 2021

Google Search Console performance report image impression change

Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This

April 9, 2021
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General

Drive customer engagement with the power of personalization

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages,

April 8, 2021

Google announces product reviews algorithm update

Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share

April 8, 2021
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General

Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief

Good morning, Marketers, and SMX Create is less than a week away! I’m looking forward to ALL the sessions we have in store for you,

April 8, 2021

The concerning future of the resilient keyword

It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what

April 8, 2021
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General

Finding the best social media platform for your audience and business

You’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts

April 8, 2021

Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic

April 7, 2021

IAB Releases Internet Advertising Revenue Report for 2020

Findings Show 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts NEW YORK — April 7, 2021 — As the world grapples with the ongoing

April 7, 2021
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General

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 7, 2021
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General

Google Search Console adds regular expression support and more data filtering to Performance reports

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of

April 7, 2021

5 B2B marketing trends to address in 2021

The COVID-19 pandemic caused B2B marketers to make many adjustments and re-examine their strategies and processes. Thus, the B2B marketing landscape looks different now than at the beginning of

April 7, 2021
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