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General

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General

Google Search Console adds Page Experience report and filters for Search Performance report

Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to

April 19, 2021

Google postpones page experience update rollout

Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout

April 19, 2021
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General

We’re all in this together: The partnership between marketing and automation; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 19, 2021
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General

Customize your email marketing with the power of personalization

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages,

April 19, 2021
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General

One-star ratings on Google are deemed not defamatory and why that’s a problem

Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where

April 16, 2021

How to incorporate search demand in your campaign optimizations

Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers

April 16, 2021

The Google product reviews update was a big one; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 16, 2021
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General

Complete Guide to Core Web Vitals

At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused

April 15, 2021

Google Ads to roll out dynamic exclusion lists in coming weeks

Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads

April 15, 2021
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General

Automation isn’t about what machines can do for you, it’s about what you can do together

Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it.

April 15, 2021

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 15, 2021
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General

5 mega-trends transforming the future of digital marketing

2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw

April 15, 2021

Tips from the pros at SMX Create; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 14, 2021
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General

Google Ads rolling out auto-applied recommendations

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is

April 14, 2021
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General

Is it time to switch to a new SEO tool?

The SEO industry is constantly changing and evolving.  Your SEO agency’s needs also change as your business grows. The tools you use will shape how

April 14, 2021
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General

The 2021 Search Engine Land Awards are open for entries

Hot off the press from this morning’s SMX Create keynote! As of today, the 2021 Search Engine Land Awards are officially OPEN for entries! This

April 13, 2021
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General

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 13, 2021
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General

Smart bidding updates in Google Ads

Google Ads plans to sunset their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies starting this month and roll their functionality into other

April 13, 2021
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