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General

Video: Shimon Sandler on building and growing your search marketing agency

It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he

April 26, 2021
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General

Google officially dropped Q&A on Google in search results

Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for

April 25, 2021
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General

How to gain value from broken backlinks

When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft

April 23, 2021
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General

Let’s get things straight with the Google page experience update; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 23, 2021
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General

SEO wars: How to resist the ‘dark side’ and earn links organically

It’s been nothing short of a battle for search marketers trying to navigate Google’s frequent changes when it comes to link building. Link building remains

April 22, 2021

Google product reviews update is done rolling out

Google has now completed rolling out the product reviews update that first began rolling out two weeks ago today, Danny Sullivan of Google told Search

April 22, 2021

Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 22, 2021
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General

Google local car dealership inventory search results

Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you

April 22, 2021
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General

How businesses of all sizes can embrace social media

One of the most creative and innovative social media accounts for a business is Wendy’s. Across their social media platforms, but particularly their Twitter account,

April 22, 2021

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import

Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Video

April 21, 2021
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General

The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 21, 2021

Veteran Journalist and Co-Host of Add To Cart, SuChin Pak, to Host IAB 2021 Podcast Upfront “Listen Up!”

Pak Will be Joined by Bad With Money’s Gaby Dunn, Juicy Scoop Podcast Host Heather McDonald, and Throughline Hosts Rund Abdelfatah and Ramtin Arablouei  

April 21, 2021
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General

Social listening for brands and agencies: What, why and how?

Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online

April 21, 2021

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Health insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are

April 20, 2021
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General

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively,

April 20, 2021

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 20, 2021
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General

Google product reviews algorithm update was big but not like a core update, say data providers

On April 8, 2021 Google released a targeted search algorithm update named the product reviews update. That update, according to Google, should be finished rolling

April 20, 2021

WordPress proposes blocking FLoC by default

A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday.

April 19, 2021
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