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General

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns

May 27, 2021

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a

May 27, 2021
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General

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday. The company is removing the spend threshold for

May 27, 2021
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General

ABM tech is on fire, but don’t get burned

It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few

May 27, 2021
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General

Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a

May 27, 2021

News from Google I/O for technical SEO practitioners and site developers

Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for

May 26, 2021
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General

SMX Convert: Submit your session ideas now

The SMX single-day learning journey events, SMX Report and SMX Create, have been a hit with attendees eager to learn an end-to-end approach on in-depth

May 26, 2021

May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 26, 2021
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General

Looking to leave WordPress behind? You’re not alone

Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser.

May 25, 2021
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General

Book now for SMX Advanced – rates increase next week!

Your chance to save up to $50 on actionable, advanced search marketing tactics and training expires this Saturday night! Secure your SMX Advanced All Access

May 25, 2021
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General

LinkedIn introduces Event Ads and “boosted” posts

LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced Tuesday. Alongside these ad products,

May 25, 2021
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General

Google removing generic rich results filter from Search Console performance report

Google announced it is removing the generic rich results filer in the search appearance section within Search Console‘s performance report. This means you will no

May 25, 2021
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General

Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 25, 2021
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General

An old-fashioned retailer’s modern marketing approach

When retailers across the northeast region of the United States first began closing stores to protect residents against the global pandemic, the leaders of The

May 25, 2021

Google News Showcase now available on desktop, adds enhanced panels on mobile

Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India.  Google News Showcase

May 24, 2021
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General

Google Search Console performance report gains practice problems

Google announced a new addition to the performance report in Search Console, specific for the practice problems rich results. You can now see the impressions,

May 24, 2021

YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 24, 2021

Video: Mike McPeak on search marketing in low tech environments

Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, came to my office a couple of months ago to talk

May 24, 2021
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