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General

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General

For the first time, full-screen ads arrive on Twitter in the form of Fleet ads

Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced Tuesday. Fleet

June 3, 2021

Google Ads updates cryptocurrency ad policies

In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August

June 3, 2021

Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land

We know our audience is made up of talented SEOs, which is why we’re very excited to announce that we are looking for an experienced

June 3, 2021

Google June 2021 Core Update rolling out

A new broad core update began rolling out Wednesday – this one named the June 2021 Core Update, Google’s search liason Danny Sullivan announced, adding

June 2, 2021
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General

Google Search Console regex filter adds negative matching option

In April, Google added regular expression filtering support to some of the Search Console reports. The issue was, it only let you filter on positive

June 2, 2021

Is more transparency from Google a good thing?; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 2, 2021

Your CLS score for your Google Search Console core web vitals report may have just improved

If you check your core web vitals report within Google Search Console (check here) you may see an improvement to your CLS, cumulative layout shift,

June 2, 2021

Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising

Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include

June 1, 2021

Google publishes Google News transparency policy for publishers

Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new

June 1, 2021
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General

SMX Advanced kicks off in two weeks… don’t miss out!

Your opportunity to create stronger SEO and PPC campaigns, design superior user experiences, and become a more successful search marketer is here: Attend SMX Advanced,

June 1, 2021
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General

Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 1, 2021
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General

Improve your content’s longevity and ROI with a predictable framework

The scramble to create as much new content as possible to see what sticks is outdated and unsustainable. We’ve all read and heard the laundry

June 1, 2021

How and why you should pause paid search (for science)

I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from

May 28, 2021

Facebook Import is now available in Microsoft Advertising

Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into

May 28, 2021
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General

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the

May 28, 2021

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 28, 2021
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General

How to measure Google’s E-A-T criteria and improve your organic results

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an

May 27, 2021
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General

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It

May 27, 2021
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