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General

Google’s help guide on redirects and Google Search updated

Google said it has “significantly expanded” the help guide it has for how Google Search handles various forms on redirects. The redirects and Google Search

June 30, 2021
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General

In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over

June 29, 2021
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General

Advertisers will lose the ability to create new BMM keywords in late July

As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced

June 29, 2021
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General

Is it time to completely rethink your keyword management process?

You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty

June 29, 2021

Part two of Google Search spam update on June 28 rolling out

Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The

June 28, 2021
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General

Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?

Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense

June 28, 2021

What’s the latest in search marketing? Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 28, 2021
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General

Announcing the Search Engine Land Mentorship Program for SEO and PPC

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The

June 28, 2021

Google publishes SEO guide to HTTP status codes, network issues and DNS errors

Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on

June 25, 2021

Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 25, 2021
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General

Google Search notice warns searchers when results are new and possibly unreliable

Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice

June 25, 2021

Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility

The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go

June 24, 2021

Google pushes back plan to block third-party cookies until 2023

Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become

June 24, 2021
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General

Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 24, 2021
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General

Core Web Vitals: Google is not backing down in the fight against the slow web

We have reached a crossroads in web development. The proverbial fork in the road is between functionality for online businesses versus experience for website visitors.

June 24, 2021

Google Search releases spam update on June 23

Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude

June 23, 2021

Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

In his highly-rated SMX Advanced session, “FLoC and the future of audiences,” Frederick Vallaeys, Co-Founder & CEO at Optmyzr, dug in to the technology behind

June 23, 2021
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General

Google rankings, quality and relevancy; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 23, 2021
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