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General

20210715 SEL Brief

The post 20210715 SEL Brief appeared first on Search Engine Land. Source: IAB

July 15, 2021

There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 14, 2021
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General

Google Posts for verified knowledge panels going away

This coming Tuesday, July 20, 2021, Google will be discontinuing the ability for those with verified knowledge panels to use Google Posts. To be clear,

July 14, 2021

Seizing your data destiny: Google delays third-party cookie phase-out

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies

July 14, 2021

Yelp Audiences allows advertisers to reach Yelp users off the platform

Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users across the web, based on their

July 14, 2021

20210714 SEL Brief

The post 20210714 SEL Brief appeared first on Search Engine Land. Source: IAB

July 14, 2021
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General

Google adds direct apply markup and new editorial guidelines for job postings

Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said

July 13, 2021

New GoDaddy integration lets merchants easily show inventory across Google

After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially

July 13, 2021
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General

Google Search Console links AMP debugging to AMP page experience guide

Now when you are debugging some of your AMP pages within Google Search Console’s page experience report, Google will link you over to the AMP

July 13, 2021

The 2 new factors you should be optimizing in PPC

As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation

July 13, 2021

20210713 SEL Brief

The post 20210713 SEL Brief appeared first on Search Engine Land. Source: IAB

July 13, 2021

Google July 2021 core update is finished rolling out

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core

July 12, 2021
microsoft video ads
General

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Microsoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are available globally

July 12, 2021

Search Engine Land mentorship program partnerships announced

When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community, we thought we’d be lucky

July 9, 2021

Google now does soft 404 detection by device type

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks

July 9, 2021
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General

Why brands should care about inclusion in marketing; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 9, 2021
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General

Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and

July 8, 2021

Creative ways to source content ideas from UGC for SEO

We’ve all been there: tapping our fingers on our desks, wondering how we’ll fill our content calendar for the month. The simple solution may be

July 8, 2021
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