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General

20210720 SEL Brief

The post 20210720 SEL Brief appeared first on Search Engine Land. Source: IAB

July 20, 2021

10 Healthcare Marketing Stats for 2021

Most healthcare consumers begin their journey by finding and comparing providers online, usually through search. When they’ve completed their research, they typically convert by calling.

July 20, 2021
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General

Google categorizes what organic search traffic drops look like

Daniel Waisberg, a Search Advocate at Google, described and illustrated what various types of organic search traffic drops look like in the performance reports in

July 20, 2021
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General

Google drops AMP label in mobile search results

As of this morning it appears Google has stopped displaying the AMP label for AMP pages listed in the Google mobile search results. For example,

July 20, 2021

IAB Fall Event Series Brings Together Industry Leaders in Audio, Video, Privacy, Data, and More 

Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. New York, NY – July 20,

July 20, 2021
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General

Brands today are thinking like seasoned news publishers. Here’s why.

Breakthrough marketing is harder than ever. And yet, it’s never been more important. Consumers are inundated with marketing messages at every turn. But inciting interest

July 20, 2021
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General

Google Search Console performance report adds Math Solvers as search appearance filter

Google added the Math Solvers rich results option as a filter in the Google Search Console performance report search appearance options. Just like you have

July 20, 2021
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General

Level up your customer experience by building a winning martech stack

Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ

July 19, 2021

Answer MarTech’s survey on attending or exhibiting at in-person events

Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is

July 19, 2021

Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal

I had the opportunity to host Richard Nazarewicz, the Technical SEO Manager at the Wall Street Journal, at my office to chat SEO. In this

July 19, 2021

20210719 SEL Brief

The post 20210719 SEL Brief appeared first on Search Engine Land. Source: IAB

July 19, 2021

Google tries to answer publishers questions on visibility concerns in Google News

Danny Sullivan, public liaison for Google Search, explained some frequently asked publisher related questions around Google News. The post covers where news appears in Google,

July 16, 2021

Yet another automation feature rolling out in Google Ads; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 16, 2021

20210716 SEL Brief

The post 20210716 SEL Brief appeared first on Search Engine Land. Source: IAB

July 16, 2021

Anthony Katsur Joins IAB Tech Lab As New CEO

The post Anthony Katsur Joins IAB Tech Lab As New CEO appeared first on IAB. Source: IAB

July 15, 2021
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General

Google Ads optimized targeting gradually rolling out

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the

July 15, 2021
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General

Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 15, 2021
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General

Keep your customers coming back with these top 5 journeys

Digital channels bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities

July 15, 2021
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