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General

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General

Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 11, 2021
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General

Top social media monitoring capabilities for brands

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe

August 11, 2021

20210811 SEL Brief

The post 20210811 SEL Brief appeared first on Search Engine Land. Source: IAB

August 11, 2021

Instagram is adding more e-commerce support with ads in the Shop tab

Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of

August 10, 2021
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General

Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 10, 2021

Google Ads will soon block ad targeting based on age, gender or interests of people under 18

With virtual school and other online childrens’ enrichment, more kids than ever are online. The sudden influx of online classes and meetups mean that children’s

August 10, 2021

20210809 SEL Brief

The post 20210809 SEL Brief appeared first on Search Engine Land. Source: IAB

August 9, 2021
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General

If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 6, 2021

20210806 SEL Brief

The post 20210806 SEL Brief appeared first on Search Engine Land. Source: IAB

August 6, 2021
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General

How to win in Google’s E-A-T

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured

August 5, 2021

20210805 SEL Brief

The post 20210805 SEL Brief appeared first on Search Engine Land. Source: IAB

August 5, 2021
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General

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

As the industry is hurdling into a new era of privacy, the need for a next-level consumer ad experience that drives relevance and utility is more important than

August 5, 2021

Global Privacy Controls (GPCs): New White Paper Explores CPRA Rulemaking Considerations

In November 2020, California voters enacted the California Privacy Rights Act (CPRA) by ballot initiative. The law endorses a new option for businesses to accept consumer

August 5, 2021
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General

MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 5, 2021
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General

5 tactics to scale your agency

For every dollar a local business owner spends on technology and digital solutions, $2.50 is spent on implementation and ongoing services from marketing agencies and

August 5, 2021
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General

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be

August 5, 2021
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General

Google drops safe browsing as a page experience ranking signal

Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always

August 4, 2021

Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

Bing has introduced “Make Every feature Binary” (MEB), a large-scale sparse model that complements its production Transformer models to improve search relevance, the company announced

August 4, 2021
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