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Agency

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General

Google Search Console adds ‘associations’ so you can link with other Google accounts

Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube,

February 22, 2021

Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 22, 2021

Video: Eli Feldblum on the SEO industry maturing through the years

Eli Feldblum, the SVP of Search Marketing at MWWPR, stopped by my home in the warmer months to catch up on things. We actually went

February 22, 2021

Facebook-Australia standoff may have turned a corner

ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to

February 19, 2021
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General

How the Microsoft Search Network can maximize your search campaigns

Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the

February 19, 2021
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General

Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 19, 2021
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General

Google brings Display ads to attribution reports as an open beta

Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its

February 18, 2021

Digital-first commerce boosts Shopify’s earnings

The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify

February 18, 2021

Responsive search ads now the default in Google Ads

Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be

February 18, 2021
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General

Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 18, 2021

IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12

New Speakers Joining the Conference Are Stacey Abrams (Fair Fight), The Honorable James E. Clyburn (D-SC 6th District), Conny Braams (Unilever), FCC Commissioner Nathan Simington,

February 18, 2021
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General

Google updated metric boundaries for core web vitals in Search Console

If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a

February 18, 2021
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General

6 tips to win local with paid search

Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize

February 18, 2021
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General

Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 17, 2021
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General

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the

February 17, 2021
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General

Google to transition to parallel tracking for Video ads by April 30

Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in

February 16, 2021
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General

SMX Report is next week… grab your All Access pass now!

Join hundreds of search marketers next week to learn how to transform your data into actionable insights that drive more traffic, leads, and sales: Attend

February 16, 2021
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General

Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 16, 2021
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