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Big brands find pandemic success with e-commerce platforms; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 1, 2021

Video: Steve Marin on content, SEO and using data as backup

In my next vlog, I met up with Steve Marin of Spark PPC to chat about numerous SEO and PPC topics. We focused a lot

March 1, 2021
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General

Conductor introduces Unlimited keywords

Today, people are searching online more than ever before. Of the 20 billion searches each day, more than 1 in 5 keyword searches is completely

March 1, 2021

How to identify your products for Google

Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains

February 26, 2021

Pinterest powers up creators during stressful times

“The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest.

February 26, 2021
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General

Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 26, 2021
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General

More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 25, 2021
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Server-side rendering: What SEOs need to understand

window._6si = window._6si || []; window._6si.push([‘enableEventTracking’, true]); window._6si.push([‘setToken’, ‘d5724c51c9e7f8c23cda14f175a10857’]); window._6si.push([‘setEndpoint’, ‘b.6sc.co’]); (function() { var gd = document.createElement(‘script’); gd.type = ‘text/javascript’; gd.async = true; gd.src =

February 25, 2021
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General

Google Search may be showing featured snippets less often

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the

February 24, 2021
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Google set to deprecate Showcase Shopping ads on April 1

Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers

February 24, 2021
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General

A few pointers from the pros during SMX Report; Wednesday’s daily brief

Good morning, Marketers, the first SMX conference of the year certainly set a high standard. There’s a particular feeling you get when attending an industry

February 24, 2021

IAB Adds Veteran Marketer Carryl Pierre-Drews to Leadership Team and Bolsters Public Policy with the Addition of Jeff Murray

Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy NEW YORK – (February 24, 2021) –

February 24, 2021
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General

Using intent data to deliver results in 2021

The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is

February 24, 2021
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The fundamentals of link building for eCommerce and affiliate sites in 2021

E-commerce has grown at an incredible pace and continues to trend upward. Highly-effective e-commerce and affiliate site SEO efforts are more critical now than ever.

February 23, 2021

Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements

In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially

February 23, 2021
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General

Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

February 23, 2021
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General

The brand name conundrum: to buy or not to buy (your brand name)?

It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will my

February 23, 2021
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General

Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences

Yelp has expanded its Waitlist feature to support takeout diners, the company announced Tuesday. The announcement also includes enhanced analytics for multi-location restaurants, and a

February 23, 2021
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