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Agency

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General

5 mega-trends transforming the future of digital marketing

2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw

April 15, 2021

Tips from the pros at SMX Create; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 14, 2021
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General

Google Ads rolling out auto-applied recommendations

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is

April 14, 2021
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General

Is it time to switch to a new SEO tool?

The SEO industry is constantly changing and evolving.  Your SEO agency’s needs also change as your business grows. The tools you use will shape how

April 14, 2021
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General

The 2021 Search Engine Land Awards are open for entries

Hot off the press from this morning’s SMX Create keynote! As of today, the 2021 Search Engine Land Awards are officially OPEN for entries! This

April 13, 2021
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General

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 13, 2021
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General

Smart bidding updates in Google Ads

Google Ads plans to sunset their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies starting this month and roll their functionality into other

April 13, 2021

The business imperative behind inclusion and diversity

In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and

April 12, 2021

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to

April 12, 2021
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General

SMX Create is happening tomorrow… don’t miss out!

If you’re looking for actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Create — happening online tomorrow, April

April 12, 2021
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General

In search of your most memorable moments; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 12, 2021

Video: Fay Friedman on duplicate content, featured snippets & people also ask

Here is part two of the interview with Fay Friedman, the Director of SEO and Marketing of AJH Co. In part one we spoke about

April 12, 2021
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General

How inclusion can lead to diversity in marketing and communications

In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with

April 10, 2021

Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 9, 2021

Google Search Console performance report image impression change

Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This

April 9, 2021
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General

Drive customer engagement with the power of personalization

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages,

April 8, 2021

Google announces product reviews algorithm update

Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share

April 8, 2021
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General

Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief

Good morning, Marketers, and SMX Create is less than a week away! I’m looking forward to ALL the sessions we have in store for you,

April 8, 2021
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